Aiman's Thought Pieces

I recently read Acoustic's 2026 email marketing benchmark report and one point really stood out: email click-through rates in North America have been hovering around 1%, while regions operating under stricter privacy regulations, such as GDPR, are seeing stronger engagement — around 2.5%. After working for two years mainly on email campaigns and newsletters, it makes complete sense to me. So what can you do today to improve your email CTRs? The truth is that a lot of people s

I did not grow up dreaming of becoming a marketer. Originally from Kazakhstan, I was the kind of student who was always focused on doing well. I was an A+ student for most of my life, earned scholarships in high school and university, and followed the path that many people around me considered “successful”: study hard, get good grades, choose a practical degree, and figure the rest out later. So I studied business. The only problem was that I had no idea what I actually wante

When I first started running Google Ads, I honestly thought it was mostly “set it up, let it run, and optimize later.” The more campaigns I launched, the more I realized that tiny setup choices can quietly make or break performance. Here are the biggest mistakes I made early on — and what I do differently now. 1) I didn’t set location targeting properly At first, I didn’t pay close attention to Google’s location settings (like whether someone is in the location vs. just inter

I’m in Meta, Google, and LinkedIn Ads regularly — and when the goal is B2B precision , LinkedIn is the platform I trust most. Here’s what LinkedIn Ads consistently does right. 1) It’s built for professional intent (and the targeting actually reflects that) LinkedIn’s biggest strength is that its targeting is tied to what the platform is : a professional network. When I need to reach a specific buyer or audience segment, I can target by job title, seniority, function, industry