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Building a Data-Driven Customer Segmentation Framework
Developed customer personas and integrated the data with NPS scores in Power BI to uncover satisfaction trends across audience segments, translating customer insights into marketing strategies.

Enhancing Member Experience Through Digital Innovation
Led digital experience initiatives to enhance member engagement at CREA events through the implementation of event technology, AI-powered language solutions, and data-driven reporting.

Paid Advertising of New B2B Course
Developed and executed a multi-channel course subscription strategy.
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